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Well Grounded Advice On Creating Effective Adverts From an Advertisement Titan, Lori Senecal

As an ardent ad guru, Lori Senecal discusses some of the aspects that will make ads create a tangible impact on people in the last half of this year. Most people will react to ads that will showcase a more personalized and fresh approach. Adverts that will focus on having an effect on the emotions of individuals will be successful. The effect will be seen by making adverts that are not annoying to the people as well as using real individuals, who trigger their emotions, such as influential women in modern days. Another sure way is to create adverts that show strong color schemes that are catchy to the eyes. Adding humor to the concept will also be a plus. With technology changing every day, most people are using mobile phones as compared to the desktop. Creating adverts that can be viewed using a mobile will expose it to a larger number. After creating an advert, it is important to put in place a customer service that will follow up and analyze results.

Effective Aspects

In the recent past, Facebook has been growing at a rapid rate with most users accessing it using their mobile phones. Advertisers are also taking up the opportunities available to advertise on the social media. Lori Senecal gives some insights on how to use the platform effectively. Lori talks about using effects that will be eye-catching from the caption, photo color, to frame size. It is also important to create an advert that people can relate to, following the day to day experiences and problems. Lori Senecal notes that an effective marketing campaign should aim at achieving results, such as getting to the intended audience with a message that they understand and compel them to act. Advertisers can attain these results by adopting images that go beyond borders and cultures.

About Lori Senecal

Lori Senecal is a distinguished individual in the advertisement world. She studied at McGill University before starting her career. She has worked with reputable companies, including McCann Erickson and Kirshenbaum Bond Senecal Partners.

According to Adweek, Lori Senecal currently works for Crispin Porter & Bogusky as the CEO. She has won several awards for her impressive work, including the high-status Quantum Leap Award.

Follow her on Twitter

Read more: https://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=1

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