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The Contribution of Kennet Goodgame in Enhancing Marketing, Sales and Retail Merchandising

Kenneth Goodgame, the Chief Merchandising Officer and Senior Vice President of True Value Hardware Corporation, is a highly influential professional and his input into the company has helped in the creation a global outlook. His specialization helps to bring about the creation of billion- and million-dollar OEM projects through streamlined financial oversight and technical innovative merchandising.

True Value Company offers retailers all the services they may need to streamline customer interaction and inventory management. Through his tenure from 2013, Kenneth Goodgame has injected relevant effort to help the company expand internationally and enhance their scope of services.

Previously, Goodgame worked with several successful companies, and his career growth can be attributed to the fact he has maintained the professionalism required in the industry. His extensive experience is an addition that offers him a veteran’s eye, hence his skilled approach to marketing and merchandising challenges. Through focused management, he has been able to divert costly mistakes that could stall a business.

Contribution and duties of Kenneth Goodgame at True Value Hardware Corporation
Ken Goodgame’s achievements should not be reviewed without the mention of his contribution at True Value Corporation. Among the services he offered to the company include:

He created and managed a comprehensive P&L valued more than $2.2 billion. He also managed global purchasing worth more than $320 million. This was made possible through the establishment of cross-functional groups that were tasked with creating a strategic plan for long-term growth.
He also recruited a management team compliant with category rules, heat mapping, POG/JDA management practices and pricing. This step would help to simplify inventory and merchandising SKU projects at store and co-op levels.
Kenneth Goodgame also looked into low-performance buying teams and created a high-energy team culture that would help to revitalize the rather poorly performing 40 percent of buyers.

Balanced corporate alignment
Through focused service delivery, Kenneth Goodgame has been able to offer balanced corporate alignment through the exploration of key performance indicators, and employee engagement. He invests his time in creating quality improvements and promoting growth through leadership. Kenneth Goodgame uses cost analysis methods and productivity enhancement procedures to arrive at tenable solutions.

Prior corporate interactions
Before joining True Value Corporation in 2013, Kenneth Goodgame was working as the General Merchandising Manager at Ace Hardware Corporation (2010 – 2013). His roles included the management of $3.2+ P&L for global purchasing and more than $600 active inventory, which would cover as much as 78,000 SKUs. As the chair of the department, he came up with more than 80 percent of the corporate strategy applied by the company. Through his leadership, the company achieved an overall improvement of gross margin by 400 before the end of 2012.