Since joining CP+B in March 2015 as the global CEO, Lori Senecal has proven to be the ideal person to help the agency transform into a global entity. Before assuming her current role, she worked as the CEO and president of MDC Partners Network, a role she continues to hold even as global CEO. Recently, the company revealed that Lori would exit the company and the advertising world at the end of 2017.
Lori’s legacy as global CEO will live on past her departure, especially due to her significant accomplishments including landing the American Airlines deal in October 2015. Chuck Porter unveiled that CP+B has been making the necessary preparations to fill Lori’s shoes after she leaves. For this reason, both individuals have been collaborating to create the next generation leaders.
Aside from Lori Senecal, Richard Pinder, the chief of CP+B UK, is also set to leave the agency to get back to his entrepreneurial life. Before joining the company three years ago, he co-founded The House Worldwide, which was acquired by CP+B. Other individuals planning to depart the agency include Dave Buonaguidi, the chief executive officer of the London office and Arjun Singh, the agency’s director of operations.
Lori Senecal is undoubtedly one of the well-sought after experts in marketing and advertising. According to Fast Company, throughout her illustrious career, she has assisted various leading brands such as Xbox and Coca-Cola to come up with successful advertising campaigns. These accomplishments have helped to cement her reputation and credibility in the advertising world. In fact, such successes are behind her appointment as Global CEO of one of the leading adverting agencies in the world, Crispin Porter + Bogusky (CP+B).
Away from Crispin Porter + Bogusly, Lori Senecal has previously worked for other companies including Kirshenbaum Bond Senecal (KBS) where she was the global chairman and chief executive officer. She played an instrumental role in growing the company from a domestic agency with 250 people to one with more than 900 individuals across the globe. Before joining KBS, Lori worked for the New York-based McCann Erickson office as the president after having served as McCann WorldGroup’s global chief innovation officer. Follow Lori on Twitter.