Vietnamese Garden

JHSF: The Making of A Business Leader

JHSF is a high-end real estate company in Brazil that also deals in retail and airports. The company was established in 1972 by siblings Jose Roberto Auriemo and Fabio Roberto Auriemo. They started out in real estate development but the company has grown into high-end retail, the hospitality industry and even includes an airport. Today the company is headed by Jose Auriemo popularly known as Zeco whose idea it was to diversify into the retail industry.

He supervised Cidade Jardim development, which was considered overly ambitious for the company and not very profitable but turned out to be successful enough launching JHSF into the stock market. Cidade Jardim houses retail stores for designers like Jimmy Choo, Hermes, Valentino among others. Jose Auriemo has worked to ensure that new designers from various parts of the world are opening up stores at Cidade Jardim through signing contracts with them. Apart from the Cidade Jardim mall the company also owns the Catarina Shopping Outlet.

In 2007 the company acquired the Fasano hotels and restaurants which include Fasano Angra dos Reis Hotel, Hotel Fasano in Sao Paulo, Hotel Fasano Boa Vista among others. In Brazil, JHSF is synonymous with high-end luxury and like the more the malls the Fasano hotels and restaurants are also luxurious establishments where clients get high-quality service. The company is built on the philosophy of hard work with its CEO holding that inspiration is only a small part of the business the largest part of the business is hard work.

About Jose Auriemo

Jose Auriemo is the CEO and chairperson to the BoD at JHSF. He started working at this company when young and that has had a huge impact on this success. He joined university and chose to study engineering at 17 and then joined the family business where he was key in the establishment of the JHSF parking management company Parkbem.

He is a firm believer in hard work and he leads by example by starting early each day. He makes time each week to visit work sites to check on the progress of company construction projects. Together with his wife, Mariana Auriemo, have 2 lovely kids.

To know more visit @:

Leave a Reply

Your email address will not be published. Required fields are marked *