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Don Ressler: The Rise of the Visionary Behind JustFab and Fabletics

Don Ressler is a visionary who has been in the industry of beauty, comfort, and e-commerce, to name a few examples. Ressler’s love for marketing and business was exhibited when he was a young boy. In fact, he started one of his earliest endeavors when he was just 19 years old. The business was successful, though it was short lived since he had bigger fish to fry.

Don Ressler continued his career with other startups, which made him a very successful young man and quite wealthy, but he was still not happy with what he was doing. It was around 2010 that his Intelligent Beauty company launched a subdivision that he felt very happy about, which was called JustFab.

It mixed beauty, comfort, health, and e-commerce into one nice package. It was meant to be the company where the active person could go and find the right clothes at a reasonable price. Don Ressler was not sure how the product would be received, but he devoted his marketing skills to it to ensure it was successful. In no time at all, the company had garnered the full support of the people and became a success.

Ressler wanted JustFab to close the gaps that other retailers were simply ignoring regarding the everyday consumer. This is one reason why JustFab quickly became known as the line that mixed both quality and affordable prices. This impressive businessman understood that people are willing to pay a little more for quality just as long as the prices are not astronomical. JustFab provided truly stylish pieces to their customers who could subscribe to the clothing line and continue to be updated with new looks. See: http://www.zimbio.com/photos/Adam+Goldenberg/Don+Ressler/JustFab+com+Debuts+Los+Angeles+Flagship+Store/VTdKv_H2Vpy

Still, Ressler was not done with the JustFab company and his goal to continue refining it. It was around this time that he got the idea to work with a well-known actress on a new line that was meant to wow JustFab clients even more. Ressler worked with none other than Kate Hudson to bring Fabletics to life. It was a line made with high quality materials but with an astonishing eye for fashion, which was provided by Hudson. The line was meant to fill another gap that Don Ressler saw in the industry. Active wear clothing lines simply sell functional clothes without really attempting to make them stylish. Fabletics is made to look cute but also function as active wear. Of course, this part of the business has done very well, too. Who knows what else Ressler has in-store for those who follow his ideas, but it will surely be worthwhile.

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