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JHSF: The Making of A Business Leader

JHSF is a high-end real estate company in Brazil that also deals in retail and airports. The company was established in 1972 by siblings Jose Roberto Auriemo and Fabio Roberto Auriemo. They started out in real estate development but the company has grown into high-end retail, the hospitality industry and even includes an airport. Today the company is headed by Jose Auriemo popularly known as Zeco whose idea it was to diversify into the retail industry.

He supervised Cidade Jardim development, which was considered overly ambitious for the company and not very profitable but turned out to be successful enough launching JHSF into the stock market. Cidade Jardim houses retail stores for designers like Jimmy Choo, Hermes, Valentino among others. Jose Auriemo has worked to ensure that new designers from various parts of the world are opening up stores at Cidade Jardim through signing contracts with them. Apart from the Cidade Jardim mall the company also owns the Catarina Shopping Outlet.

In 2007 the company acquired the Fasano hotels and restaurants which include Fasano Angra dos Reis Hotel, Hotel Fasano in Sao Paulo, Hotel Fasano Boa Vista among others. In Brazil, JHSF is synonymous with high-end luxury and like the more the malls the Fasano hotels and restaurants are also luxurious establishments where clients get high-quality service. The company is built on the philosophy of hard work with its CEO holding that inspiration is only a small part of the business the largest part of the business is hard work.

About Jose Auriemo

Jose Auriemo is the CEO and chairperson to the BoD at JHSF. He started working at this company when young and that has had a huge impact on this success. He joined university and chose to study engineering at 17 and then joined the family business where he was key in the establishment of the JHSF parking management company Parkbem.

He is a firm believer in hard work and he leads by example by starting early each day. He makes time each week to visit work sites to check on the progress of company construction projects. Together with his wife, Mariana Auriemo, have 2 lovely kids.

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How Boraie Development is setting real estate standards in New Jersey.

In the recent years, New Jersey has experienced a burgeoning of upscale real estate projects, but one developer, Boraie Development LLC, has been running the show.The real estate business is flooded with many eager beavers, but few stand the test of time. Boraie Development is a reputable real estate developer, best known for their magnificent and striking properties in New Jersey and also in other states. You cannot have a serious talk about the real estate industry in New Jersey, without hailing Boraie. The developer has redefined urban living in the state, and cultivated a change in ambiance, giving the residents alternative housing options. Boraie Development is on a mission to put New Jersey real estate business on the map, and from the look of things, they are just warming up. For more details visit Crunchbase.

The Aspire Project

According to Patch, the Aspire is Boraie’s latest project in New Brunswick. The Aspire consists of 238 residential units and an additional 10, 000 square feet for commercial. More often than not, the success of a real estate project is determined by the location. Well, The Aspire, being a walking distance from the New Brunswick Train Station, could not be better positioned. When Boraie is involved in a project, you expect unmatched standards of comfort and luxury. That means a fully equipped fitness center, rooftop sundeck, ample parking, top-notch security, convenient elevator access, green gardens, and barbecue space. With all these amenities, The Aspire is a culmination of affluence and opulence.

Newark Projects with Shaquille O’Neal

A blossoming partnership between Boraie and NBA Hall- of -Famer Mr. O’Neal, better known as Shaq, has seen the duo complete some real estate projects in Newark and Atlantic City. Mr. O’Neal, a native of Newark, has been investing his fortune in real estate projects in partnership with Sam Boraie. CityPlex12 Newark is among the projects completed by the duo. A theatre, a commercial complex, and residential towers are among a host of on-going projects in Newark and Atlantic City, sponsored by Shaq and Boraie.

More about Boraie Development

The company offers a range of services related to the urban real estate. This includes property management, sales/marketing, and real estate development. Boraie is committed to building the most exceptional structures without inconveniencing the client. As a result, Boraie partners with the most reliable finance institutions, trustworthy contractors and experienced architects. Boraie Development LLC is located on 120 Albany Street, Suite 800, New Brunswick, NJ 08901.



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Boraie Development, LLC: Work in Atlantic City

Boraie Development is in charge of a project that will bring to Atlantic City its first market-rate development in a quarter century. The Beach at South Inlet is a $ 81 million complex compounded by 250 brand new apartments in a lot surrounded by Atlantic, Pacific, NJ and CN avenues. This brings a pinch of light for a city that has become accustomed to bad news in the past 10 years when the closure of casinos and resorts were common in the World’s most famous playground. The City seems to start evolving from its gaming past to new types of investments like the one brought by Boraie. This will provide Atlantic City with a much-needed modern housing supply since around 61 percent of the city’s houses are older than 40 years. As Boraie’s Vice President, Wasseem Boraie said to the press: “new generation of renters knows what they want,” and he also said the complex will include different facilities such as gym, pool and lounge.


Omar Boraie sees this as an exciting opportunity to get in a whole new market, “We felt (there were) going to be incentives for those developers willing to take a first-mover risk,” he says. “That’s what we do. In every market we’re in, we’re first.” It will be an immense task for the real estate moguls since the place where they plan to build the complex is one of the most consistently unfruitful areas in AC, as all the surroundings of the empty Revel Casino-Hotel looks like they came out from a Western or a post-apocalyptic movie. Check out their website



But Boraie loves challenges, as he believes the city is evolving “from more of a cowboy economy to a more diversified economy (…) which you need for sustainability” as he cites examples like AtlantiCare, the William J. Hughes Technical Center, the future Bass Pro Shops, the soon-to-be renovated Pier Shops, and Richard Stockton College as important investments for the revival of Atlantic City as it now has a lot of well-remunerate employments not coming from the gaming industry. This causes a window of opportunity for Boraie as there’s a need for comfortable multifamily housing and the 250-apartments complex they have started responds to that demand. The future seems promising for both Boraie and Atlantic City. The Vegas of the East is coming back… Reloaded.



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Sam Boraie’s role in developing Newark

Sam Boraie, a renowned developer, has saved Newark from the ravages of urban sprawl. Considering that the insecurity has forced many people to leave some parts of the city, the vacant lots have continued to exacerbate the problem. Considering that urban sprawl has increasingly become a problem in Newark, including some recreational features for the community was vital. Sam Boraie initiated the development of an ultramodern movie theater that will revitalize this part of the town. Such real estate development strategies have made Boraie development one of the most sought-after real estate developers in the world. Sam Boraie is a renowned philanthropist and realtor who has excelled in his niche.

Sam Boraie has taken a proactive approach to solve the problem by introducing a couple of infill projects to bridge the gap. According to PR News, in Newark, Sam Boraie collaborated with Shaquille O’Neal to develop a magnificent high-rise building. With massive retail and residential space, the project will cost more than $70 million dollars. Newark offers plenty of lucrative opportunities for investors who want to get maximum value for money. The architectural design concepts will guarantee that the property values will continue to rise. Sam Boraie understands that developing a commercial project in a residential zone can lower the property values. In retrospect, building a residential project in a commercial zone can also inhibit the growth of the city. Sam Boraie advocates for the mixed-use real estate projects that provide ample rental units, affordable homes for sale, shopping facilities, and recreational spaces.

By developing a quiet a residential project that suits the needs of the community, while reducing congestion and sprawl, Boraie Developments have done it again. This project provides an array of residential, commercial, and recreational facilities to the public. Besides developing the properties for sale, Boraie Development also deals with property management. In a report by Bloomberg, by hiring a couple of experienced property managers, Boraie ensures that these homeowners enjoy the comfort without having to worry about the routine maintenance operations.

Professional management strategies are instrumental when it comes to meeting the needs of the rental investors who do not have the time or expertise to manage or carry out the repairs and renovations of their homes. In addition, undertaking such operations on behalf of the renters can help to prevent the structural problems that might result from the poor renovation practices.

Boraie development vets the contractors before identifying the competent practitioners for the job. Sam Boraie ( has a special real estate sales team that addresses the needs of the prospective homebuyers. Instead of getting information online, or from the real estate listings, consulting the sales team can help a prospective buyer to find a property that suits the budget and preferences. In addition, booking a property early can help a buyer to save thousands of dollars. Sam Boraie has established several structures that help to make the transactions as smooth as possible. Besides getting as much information as possible from the brochures, a buyer will choose from the vast array of available financing options.