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How Rave Reviewed Fabletics’ Products Led to the Company’s Exponential Growth

Kate Hudson is one of the most respected American actresses in Hollywood. What many people may be unaware of is her entrepreneurial side. Kate is the force behind Fabletics, an activewear company, which she co-founded with Don Ressler and Adam Goldenberg in 2013. One thing stands out about Fabletics: its growth. The company has been in existence for only four years, but unlike its competitors, the company has gone international, grown by over 200%, increased its product portfolio, and its revenues run into hundreds of millions. Any analyst would be surprised with such growth figures, especially for an activewear company. However, Fabletics attributes its growth to review-centric marketing strategies.

A review-centric marketing strategy is a response to the ever evolving consumer behavior. The internet has enabled many businesses to sell products online. Consumers have developed a habit of searching and reading “user reviews” of products they want to purchase. If the reviews are negative, there is a high possibility that a modern consumer will shy away from such a product regardless of the price. Also, modern consumers are skeptical of traditional marketing strategies. Therefore, modern businesses must strive to increase their online presence as well as ensure that their products receive the best of reviews. Rave reviews about a company or a product lead to greater loyalty for a product, increased retention of customers, more repeat purchases, and a rise in a company’s revenue.

Fabletics became aware of the modern consumer and the company strategically developed its marketing strategies to appeal to the internet buyers. The company’s online presence is hard to miss. Their website, fabletics.com, readily appears when one uses a search engine such as Google or Bing to search activewear clothing. The site’s layout is appealing and user-friendly. On the opening their website, Kate’s beautiful image in equally nice Fabletics gear grabs a potential customer’s attention. It is safe to assume that many Americans recognize Kate, and they trust what she says about Fabletics’ gear.

Review-Centric marketing approach is gaining popularity with consumer brands. A research firm L2 found out that 76% of consumer brands include reviews on their websites or any other platform they are using to reach their customers. The firm also discovered that there had been a significant increase in the number of companies including reviews on their websites. Another study concluded that while consumers compare prices of products, they are keen on finding more information about the product.

Innovative marketing has been one of Fabletics’ greatest achievements. Kate’s prominence has helped the company appeal to consumers who admire Kate as a role model. Kate has focused on marketing Fabletics using fellow stars. Recently, she spearheaded Fabletics’ collaboration with Demi Lovato. Kate’s business partners praise her for the invaluable contributions she has made to the company. Fabletics’ president, Gregg Throgmartin, describes Kate as a person with an active lifestyle and therefore she is the best person to endorse the company’s products. The president further states that Kate is the person behind the creative designs on Fabletics’ gear.

Whitney Wolfe Has Strong Presence in Dating App Industry

Entrpreneur Whitney Wolfe has become one of the most interesting faces in the dating app world. She has become a true leader dating app industry, and Bumble has become what people are talking about. This company has become more of a leader in the dating app industry because it is connected to a whole new concept of tiered app building. Most people would say that the dating app industry has changed the way that they look at the concept of dating. People are much more likely to meet someone online start a relationship than they are in person.

This is the reality for the new generation, and Whitney Wolfe is well aware that this is how things are playing out. She has become a leader in the dating app world, and people are glad to see that there is a change of this magnitude taking place. She has become someone that is leading the way for singles because she has presented herself as a person that has something different to bring to the table. She is letting women make the first move when it comes to dating, and this has become the refreshing reality that has given people a new way to view the dating app world. Whitney Wolfe has been taking the world by storm with her Bumble app because it started as a dating company, but the app has transformed into so much more.

People are getting a taste Whitney Wolfe wanted to do from the very start with Bumble app users. She wanted to create a platform where people will be able to communicate outside of the world of dating if they wanted to build friendships. She also wanted people to have network opportunities, but she wanted them to stay inside of the Bumble app. This is how she came up with Bumble Bizz and Bumble BFF. She allows people to become acquainted with friends outside of the dating spectrum, but they do not have to go to other apps like LinkedIn or Facebook to do this. Everything is available through Bumble.

To know more visit @: www.linkedin.com/in/whitney-wolfe-1791a299

http://jamesharris.net/catch-the-lime-crime-wave-of-new-unicorn-hair-products/

Unicorn is the hottest trend in lip products, and Lime Crime is now part of the unicorn herd with three new shades in its Diamond Crushers line of top coats, and a new line of Unicorn Hair Dye.

 

Lime Crime’s new Diamond Crushers lip trio collects Acid Fairy (holographic), Cleopatra (rose gold), and Black Unicorn (a shiny black). Diamond Crushers are Lime Crime’s popular line of water-based lip products to be worn on their own or over lipstick. These top coats help lock in moisture and make color last extra long.

 

Acid Fairy, Black Unicorn, and Cleopatra will join other Diamond Crushers colors Choke, Dope, Fluke, Lit, Strip, and Trip. Choke, Dope, Fluke, and Strip are each different shades of pink, while Lit is golden and Trip is an iridescent blue-purple.

 

These top coats will retail for $19 each. Alternately, shoppers can choose the Black Unicorn bundle and get all three new Diamond Crushers shades for $40. No official date for when the Black Unicorn shades will debut has been announced yet.

 

Unicorn semi-permanent hair dye comes in eleven vivid shades. These colors are called Leeloo (red-orange), Neon Peach, Bunny (cotton candy pink), Strawberry Jam (magenta), Chocolate Cherry (maroon), Pony (purple), Gargoyle (stone gray), Dirty Mermaid (teal), Salad (green), Jello (deep green), and Sext (lavender). None of these colors contain ammonia, bleach, or peroxide.

 

The hair dye bottles will retail for $16 apiece. Again, Lime Crime hasn’t yet announced an official debut date.

 

As always, Lime Crime’s beauty products are certified cruelty-free and vegan.