Kate Hudson is one of the most respected American actresses in Hollywood. What many people may be unaware of is her entrepreneurial side. Kate is the force behind Fabletics, an activewear company, which she co-founded with Don Ressler and Adam Goldenberg in 2013. One thing stands out about Fabletics: its growth. The company has been in existence for only four years, but unlike its competitors, the company has gone international, grown by over 200%, increased its product portfolio, and its revenues run into hundreds of millions. Any analyst would be surprised with such growth figures, especially for an activewear company. However, Fabletics attributes its growth to review-centric marketing strategies.
A review-centric marketing strategy is a response to the ever evolving consumer behavior. The internet has enabled many businesses to sell products online. Consumers have developed a habit of searching and reading “user reviews” of products they want to purchase. If the reviews are negative, there is a high possibility that a modern consumer will shy away from such a product regardless of the price. Also, modern consumers are skeptical of traditional marketing strategies. Therefore, modern businesses must strive to increase their online presence as well as ensure that their products receive the best of reviews. Rave reviews about a company or a product lead to greater loyalty for a product, increased retention of customers, more repeat purchases, and a rise in a company’s revenue.
Fabletics became aware of the modern consumer and the company strategically developed its marketing strategies to appeal to the internet buyers. The company’s online presence is hard to miss. Their website, fabletics.com, readily appears when one uses a search engine such as Google or Bing to search activewear clothing. The site’s layout is appealing and user-friendly. On the opening their website, Kate’s beautiful image in equally nice Fabletics gear grabs a potential customer’s attention. It is safe to assume that many Americans recognize Kate, and they trust what she says about Fabletics’ gear.
Review-Centric marketing approach is gaining popularity with consumer brands. A research firm L2 found out that 76% of consumer brands include reviews on their websites or any other platform they are using to reach their customers. The firm also discovered that there had been a significant increase in the number of companies including reviews on their websites. Another study concluded that while consumers compare prices of products, they are keen on finding more information about the product.
Innovative marketing has been one of Fabletics’ greatest achievements. Kate’s prominence has helped the company appeal to consumers who admire Kate as a role model. Kate has focused on marketing Fabletics using fellow stars. Recently, she spearheaded Fabletics’ collaboration with Demi Lovato. Kate’s business partners praise her for the invaluable contributions she has made to the company. Fabletics’ president, Gregg Throgmartin, describes Kate as a person with an active lifestyle and therefore she is the best person to endorse the company’s products. The president further states that Kate is the person behind the creative designs on Fabletics’ gear.
Entrpreneur Whitney Wolfe has become one of the most interesting faces in the dating app world. She has become a true leader dating app industry, and Bumble has become what people are talking about. This company has become more of a leader in the dating app industry because it is connected to a whole new concept of tiered app building. Most people would say that the dating app industry has changed the way that they look at the concept of dating. People are much more likely to meet someone online start a relationship than they are in person.
This is the reality for the new generation, and Whitney Wolfe is well aware that this is how things are playing out. She has become a leader in the dating app world, and people are glad to see that there is a change of this magnitude taking place. She has become someone that is leading the way for singles because she has presented herself as a person that has something different to bring to the table. She is letting women make the first move when it comes to dating, and this has become the refreshing reality that has given people a new way to view the dating app world. Whitney Wolfe has been taking the world by storm with her Bumble app because it started as a dating company, but the app has transformed into so much more.
People are getting a taste Whitney Wolfe wanted to do from the very start with Bumble app users. She wanted to create a platform where people will be able to communicate outside of the world of dating if they wanted to build friendships. She also wanted people to have network opportunities, but she wanted them to stay inside of the Bumble app. This is how she came up with Bumble Bizz and Bumble BFF. She allows people to become acquainted with friends outside of the dating spectrum, but they do not have to go to other apps like LinkedIn or Facebook to do this. Everything is available through Bumble.
Athletic shoes didn’t become fashion statements until the 1970s. Companies like Nike, Puma, New Balance, Converse and JustFab on youtube became famous when the sport of running caught on in the United States. The Converse “All-Star” was the only brand that was known countrywide before James Fix wrote his bestselling book, The Complete Book of Running. In those days, Phil Knight, Nike’s founder, was still dying to get his running shoes on the shelves of shoes stores across the country. Converse was considered the top brand of basketball shoes in the nation.
As the 1980s rolled in, so did fashion athletic shoes. Brightly colored running shoes, basketball shoes and other hybrid styles on Instagram that developed from those looks became typical street wear and fashion statements. Stars like Michael Jordan and other celebrities sign deals with athletic shoe companies, and they changed the face of fashion footwear. A pair of Jordan basketball shoes were suddenly worth as much as a pair of Gucci loafers.
The history of shoes has always started with the Romans and the Greeks. The Italians became the premier shoe makers through the years. There was little talk about sport shoes in Italy or Europe. The German brand, Adidas, and the company’s three stripe trademark had some success in Europe, and limited success in the United States when the company started in 1949. Nike and the other athletic shoe companies decided to mirror what Adidas was doing in Europe, so Adidas could be considered the brand that started the athletic shoe craze.
But a recent discovery in Mongolia may date the three striped athletic shoe to around 500 A.D., according to a recent article published by Footwear News. A 1,500-year-old mummy was recently discovered wearing a pair of boots that had the three stripe Adidas trademark on the side of the boot. The news that the three-stripe look was in vogue in Mongolia 1,500 years ago sent a shock wave through the footwear industry.