Laying at the heart of the most developed metropolitan city, Joao Pessoa in Paraiba State in Brazil is one of the largest shopping malls in the country going by the name Manaira Shopping mall. The mall has become the talk and thought of everyone in the city out of its extraordinary services and luxurious architectural make. It has become the source of joy for many shoppers due to the availability of everything under a single roof; children and teens, millennials and elderly are finding the shopping destination. Thanks to its owner and founder Mr. Roberto Santiago.
The advancement in business industry that Roberto Santiago has presented has left the whole market with no option than to follow Manaira Shopping mall as their example and pacesetter of how a modern shopping mall should look like. This is the project that made him be recognized as one of the great movers and shakers in Brazil. The mall has become one of the major tourist attractions in the State.
The successful entrepreneur Mr. Roberto Santiago did not just happen, he has gone through thick and thin, hustles and tarmacking that every other individual aligns in their recession moments. He started his career at Café Santa Rosa after he completed his Business Administration Degree from University Centre in Joao Pessoa. Prior to joining the university, he was studying at Pio X-Marist College. Santiago is one of the people who are very conscious and very attentive when it comes to opportunities. He really knows how to identify the gap and seal it; this can even be seen in his articulated move when selecting the location of Manaira Shopping Mall.
After quitting his job from the manufacturing company, he decided to start his own company which specifically sold cartons which he made from cardboard. The Cartonnage Company seemed to grow and as it is the culture of every entrepreneur, he started saving the proceeds he got. He later moved into a new venture with brandy challenges which is real estate and by 1987 he purchased a large tract of land in Joao Pessoa. This is where he launched the construction of Manaira Shopping Mall that would turn to be the market leader and a standard setter in the area of shopping malls.
By 1989, his dream was actualized and the Mall was in place with almost 280 stores. By this move, Roberto Santiago has created job opportunities for thousands of the residents, boosted the economy of the place, enhanced the standard of living, attracted settlement in the area and offered convenient services to the community around. The Mall is a home of entertainment, exhibitions, weddings, conferences, various ceremonies, banking services, learning institutions, fashion designers, restaurants etc. In 2013, Santiago launched a similar mall and named it Mangeira. His commitment, diligence, and clear vision have made him a successful entrepreneur.